USPS “Catalog Insights” Promotion: A Strategic Opportunity for Catalog Mailers
Photo by Cottonbro Studio
November 12, 2025
If your business relies on catalogs, there’s a unique opportunity coming this fall that you won’t want to miss.
The USPS “Catalog Insights” promotion, running from October 1st, 2025 through June 2026, will offer catalog mailers a 10% discount on current postage rates—an incentive that could significantly lower your mailing costs during one of the most important times of the year.
Even better? This promotion may be combined with other USPS mailing promotions, creating a rare scenario where catalogers could see a net year-over-year decrease in postage costs.
But this program isn’t just about savings. It’s a test—and the outcome will have long-term consequences for the entire catalog mailing industry.
Make the Most of Fourth Quarter Mailings
The timing of this promotion couldn’t be better. October through December is prime season for catalog marketing, as consumers begin holiday shopping and businesses ramp up year-end campaigns.
With the 10% discount in place, you have the chance to stretch your budget further and increase your reach at a time when it matters most. Whether you're looking to attract new customers, launch seasonal product lines, or drive Q4 sales, this promotion provides a cost-effective boost.
At Journal Graphics, we’re ready to help you take full advantage of this seasonal opportunity with USPS-compliant formats, optimized mailing strategies, and high-impact print quality that drives response.
A Test with Industry-Wide Impact
It’s important to understand that the Catalog Insights promotion is a USPS pilot program. The goal is to determine how postage pricing influences catalog mail volume.
If the promotion demonstrates that lower postage rates encourage higher mail volumes, it could lead to more supportive pricing strategies in the future.
However, if participation is low or results are underwhelming, the consequences could be severe: USPS has stated that if this test fails, catalog mailers—regardless of whether they participated—may face steeper postage rate increases in the future.
In other words, this is a collective test. And the entire catalog industry has a stake in its success.
Take Action—And Take Advantage
Here’s how Journal Graphics can help you make the most of this promotion:
Catalog Format Review: We’ll ensure your catalog meets all USPS eligibility requirements.
Seasonal Campaign Planning: We’ll align your mailing schedule with the promotion window to maximize savings.
Promotion Stacking: We’ll help you identify and qualify for additional USPS promotions that may compound your discount.
Expert Print & Mail Services: From design to delivery, we manage the entire process so you can focus on results.
Don’t Miss This Opportunity
In an environment where postage costs typically rise, this promotion offers a rare and strategic advantage. But it’s more than just a discount—it’s a signal to USPS that catalogs remain a valuable and viable channel.
Contact Journal Graphics today to prepare your fall and winter catalog campaigns and ensure you don’t leave potential savings on the table.
For the most accurate information, terms, and conditions of this promotion, please visit https://postalpro.usps.com/promotions/catalog